How To – Increasing Website Sales Conversions!
If we put all clicks into perspective, as low as 0.5% of those visitors who click through to your website are the ones that emerge as paying customers. That’s a very low figure and disastrous to your business. If you want to inspire a dramatic increase in your sales conversion, you have to think of other ways that will get you more customers efficiently and quickly. Fortunately for you, there are a couple of solutions to fix such a problem.
You can make your site more navigable for instance. A cluttered look will turn off a lot of visitors who have little patience to sift through text in order to find what they want. Make your navigation bar simple and easy to understand. Do not resort to walls of text in order to explain something that could be made clear through a few, clear and direct words. Give links on appropriate places and never overwhelm them with too much information.
Give your site better branding as well. Try to make your business appear reliable and more efficient. A Quality service is important too. You can build customer loyalty and a bigger base through a reachable customer hotline. Make your contact page easy to find in order to be able to answer queries from anxious customers. Knowing that they can reach the company at any time makes them feel reassured and improves the chances that they buy from you.
Another important thing you must consider is the customer’s trust in you. You want to not be one of those websites that claims safety abound but does nothing to proof it. Visitors flee from these websites in droves. Using a great web security seal will avoid such a thing from happening. All you have to do is to apply to a web seal certification company. They will award you with a seal after testing your website. This seal will be visible on your front page and on any other page you like.
How does it help exactly? Trust is the most important thing for customers. If they don’t trust your business, they will not buy from you. Their money is important for them, of course, and they are afraid that it might be wasted because of the business turning out to be a fraud. With a web seal, you are essentially soothing their fears. You tell these anxious clients that you are a safe deal, and that their personal information is very much safe with you and their transaction will be fine. The biggest reason why you are not able to convert more clicks into sales is because visitors do not trust you. But if you sport a web seal in your website, it certifies your name and significantly lowers their reasons not to buy. That’s a lot of percentage added to your sales just for boosting trust.
In order to become a successful business in the online world, you have to have guts and entrepreneurial spirit. But picking the right tools and techniques are also important and can be quite critical to your success.