How to Get More Leads for Your Business
If you have a business you will almost certainly be feeling the effects of the economic downturn, one way or another. Business may be going slow and you are finding it more difficult to get more customers into your business to buy and increase sales. Many ways are available to increase your leads, of which most I am sure you are aware.
The most popular online methods are SEO, which is search engine optimization. This is optimizing your website to rank high on a search engine when suspects enter keywords which you have linked to your pages. Another method is paid ads such as Google PPC, where you pay per click on the keyword searches from Google. The one thing these have in common is they cost money. Paying out more money in this economy is the last thing you want to be doing as if it does not result in paid customers then you have wasted lots of resources.
One great method I have recently come across is by using the My Shopping Genie tool to promote your business. The app sits on top of the major search engines and finds the cheapest prices for any item which people search for in their usual search engine. It saves people time as they do not have to set at their computer for hours to find the cheapest price, while saving money by finding the cheapest available prices. This can benefit small business as you can become a distributor of the app, allowing all of your customers, their friends and their family to download your app free of charge.
The app can be branded by adding your business logo or image to it with a direct live link to any of your business website or online page with information about your business. You will be at the front page of every search they do with their search engine, whether it is related to your business or not. The Genie will pop up at the bottom, which is a small bar where presence is known but not in any way obstructive. The live link will allow users to click to your site, this can be updated so if you change the URL of the link then it will be updated to all of your downloaded apps.
The advantages of this marketing strategy are obvious, you are helping customers save money while appearing on their first page of every search result they do. Another bonus, which has not been discussed yet, is that you can actually earn PPC income from the searches that people do with the app. So, not only are you marketing your business to potential prospects to your business but you are earning a small amount of residual income from the searches that they do. This is a very cost effective way of generating leads for your business which can actually make you money if you get it out to at least …