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Undercover Mystery Shopper Helps Medical Practice

Undercover Mystery Shopper Helps Medical Practice

Physicians are challenged with the changing economic climate, shrinking reimbursements and increasing costs of doing business. Practice growth is becoming more challenging as patients have many options for their health needs-can a successful, growing practice be achieved in the competitive medical field? The good news is yes! Successful practices realize that they must differentiate themselves from their competition to continue to attract the patients they need experience growth. This differentiation means what makes your practice and the services you provide clearly better than the practice down the road? What advantage or inherent quality do you have that others lack?

There are simple, yet effective strategies you can implement to set yourself apart from the rest of the crowd. Here are a few suggestions to ponder:

1. You must provide excellent customer service. Generally any doctor worth his/her salt will be able to adequately take care of patients’ health needs, but that’s not enough for differentiation. You need to provide that care in a better way and with more value added. Patient satisfaction is no longer enough to set yourself apart and grow your practice. A practice must strive for outstanding patient service and it starts with the phone call to the office through the follow-up after a patient’s appointment.

2. You need to make sure you are exceeding patients’ expected quality. Quality is a difficult thing to grasp. You may be able to measure your quality against the national average or local average but how does it match up with the patients’ perceived quality? No matter what your “numbers” are or what your research has shown you, if your patients are giving you low quality marks then something has to change. So you must know what your patients expect and then you must exceed those expectations.

3. You need to make sure you can provide this better service and quality of care across the board. If you as a physician or practice manager are providing superior service but the person answering the phones is horrible, or the person checking in patients is gruff then those things completely overshadow and negate the superior service. You must ensure practice wide compliance with quality objectives and goals.

4. If you are providing care in a better way or giving care with additional value added, how will potential patients know this? How will they take this into account when choosing their doctor? Medical practices must provide this information in a carefully designed way to reach their targeted patient population. To convey the experiences you provide to your patients, you must carefully craft your marketing message and then broadcast that message to your potential patients. This same message can be conveyed through word-of-mouth marketing from your current patients and result in increased referrals for your practice.

How does a mystery shopping program help a practice differentiate themselves from their competitors? A custom designed medical mystery shopping program allows trained secret patients to visit the practice and interact with the staff, providing the practice with their valuable feedback on areas of excellence and areas that need improvement. This feedback is provided from the patient’s perspective, which is very important when identifying areas of opportunity for differentiation from the competition. With this feedback, you are able to make improvements to the experience you are providing your patients that will set you apart and foster growth in patient volume.…

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Three Reasons Why ECommerce Thrives: Convenience, Cost, and Security

Three Reasons Why ECommerce Thrives: Convenience, Cost, and Security

We have all been online at some point suffering from analysis paralysis worrying about making the right purchase for everything from basketball shoes to Imported Mexican Vanilla (my family buys Vanilla from Mexico online frequently). Shoppers are constantly contemplating “am I paying too much for the product?”, “am I buying this from a real company?”, and “is this product something I really want?” when they shop online. Since the advent of eCommerce in the 90’s, folks have become internet savvy and better prepared to operate in an online based world. As a result, Forrester Research has forecasted that online sales will cross the $200 Billion mark in 2012 in the U.S. alone.

The average online shopper is more comfortable purchasing online due to the following factors, in no particular order:

Shopping online is widely accepted by society because it is convenient.

Because of innovations like fast food, home shopping network, and the advent of the remote control, we are geared for the low road, always taking the path of least resistance. Long gone are the days of having to spend hours in line on Black Friday to get good deals on gadgets, clothes, or whatever else you may want to risk getting trampled for. You can sit in the comfort of your temperature controlled home (the day after Thanksgiving in Utah is about 35 degrees) enjoying family, football, and leftovers. You can buy pretty much anything on the internet. I used to work at eBay, trust me.

A lion’s share of the time, you can find it for cheaper online.

My company recently asked me to procure a laptop for myself for work and I didn’t even have to look around for very long and I found an amazing deal on a Samsung Laptop that was cost effective, and delivered to our doorstep in four days. It was 30% less than any of the other retailers I found and I didn’t spend one dime on gas looking for it. Daily deals, auction sites, and classifieds are all great sources for finding great deals. (I found mine on a daily deal site: )

Shopping online offers the same level of security and safety as shopping offline.

Because shoppers are given little choice but to pay through the website owner’s online merchant account or existing funds in a PayPal/Google account, the level of safety and protection enjoyed by shoppers is greater than ever before. If you don’t get your products, they are misrepresented, or even broken, buyers can work out a deals with the merchant, the bank, or the company shipping the product. The options for buyers range from store credits, to refunds, to working with the card company to file claims for lost or non-delivered goods. One could even make the case that the greatest level of risk is assumed by merchants who can even be defrauded through credit card theft and other unsavory measures. Buyers can rest assured that most eCommerce hosting providers adhere to the banking and payment card industry’s highest security standards.

In summary, the greatest business and communications medium of the last 70 years, the internet, allows us to reach consumers in ways never thought possible and do so conveniently, economically, and safely.…

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Discount Desktop Computers

Discount Desktop Computers

Finding discount desktop computers can be a great way to save money, but just how do you go about finding these bargains? If you’re struggling to afford your next computer model then just follow these simple steps to get started.

When you’re looking for a desktop computer you’re going to know exactly what you need it for. This is because it’s a lot easier to find discount prices on very basic models than it is on more modern machines. Therefore, if you just need a computer for basic word processing, emails and the Internet then you can probably pick up a cheap new computer or even find a great deal online such as an online computer store that sells older models.

If you want a more modern machine then there are still ways to go about this. The best, by far, is simply to do your research and shop around. Unless you want a second-hand PC, then time is going to be taken simply to compare what’s available and where. The good news is that there are a number of price comparison websites available to make your life easier when it comes to picking up a good price.

There is no magic formula to finding discount desktop computers. However, if you know exactly what you are looking for then you can greatly improve the chances of finding a great deal. Take some time to search around for a while and compare stores both on the Internet and offline. You never know where there will be a great deal on a desktop computer!…

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Why Reusable Polypropylene Shopping Bags Are Made For Success

Why Reusable Polypropylene Shopping Bags Are Made For Success

Woven reusable polypropylene shopping bags are without a doubt the replacement of the disposable grocery bags, they are the natural evolution and a step towards a cleaner and healthier environment. But the fact that reusable PP woven bags are better for the environment is only one part of the equation. Many more advantages come from using a woven pp bag instead of a polluting non biodegradable grocery bag.

Environmentally Sound

The fact that woven pp bags are cleaner in terms of manufacturing, and in consumer usage, is something nobody will deny, but even with massive benefits in terms of preserving our planet by conserving fossil fuels, and producing less waste, this is merely the tip of the proverbial iceberg.

A Marketing Opportunity

Woven reusable polypropylene shopping totes come with all the advantages the disposable grocery bags also possess, only better. With reusable bags the amount needed to reach the same audience for branding purposes is far less, because of the long lifespan of a woven pp bag. Let’s illustrate this with an example:

Say that Mr. X always shops at the local supermarket, and every day he purchases a new shopping tote to carry his groceries home. This bag has the store logo printed on it and for years it has served the supermarket, and it’s name is well known all around the town and even beyond. Tomorrow Mr. X will have to buy a new shopping bag, but what if we change this example and Mr. X uses a reusable woven pp bag? In this scenario he will still buy groceries every day, displaying his shopping bag on his way home, but now he already carries the bag on his way to the store as well, and he will carry it back, and this process will repeat months on end, using just one grocery bag.

Needless to say, in our adjusted example, the supermarket just doubles its exposure, yet the costs have dropped as well because with reusable woven pp bags they need far less of them, and still realize more exposure to the store!

A Flexible Medium

Woven reusable polypropylene bags are just as flexible in terms of manufacturing as any other type of shopping bag. They can be created in just about any size, shape and color. The material is suitable for print, so in short; with reusable PP shopping bags anything can be done, that is possible with the regular disposable type, but at a lesser cost to do so, and a lesser volume to purchase. Basically using woven PP bags means the same or better effect at a lower price, a typical win/win situation.

Overall, there are only benefits in using woven reusable polypropylene shopping totes, and no down sides to speak off. In fact, using reusable bags may even be something the government will be interested in sponsoring. With more and more countries starting sponsoring programs like this, it is always a good idea to check. Save the planet, increase the bottom line and all of this at decreased expenses. What’s not to like?

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The One-Week NO SHOP Diet

The One-Week NO SHOP Diet

The One-Week NO SHOP Diet –

how to make people realize what powers lie beneath

What would happen if Americans stopped shopping for one week? I mean, not starve to death, still buy the necessary food, but stop going insane and accumulate the latest gadgets like squirrels or get all jittery at the sight of a taco shell holder (Made in China) on sale. What if we resisted the urge, the addiction, to shop and instead went for a walk, talked to a neighbor or petted a cat?

The world relies on the American shopper to maintain the ‘economic growth’ insanity. Do you ever ask yourself, why we really need to grow? What if we shrank? If you put it in perspective, eternal growth is impossible. If we keep on adding people the global count if humanity. There is only so much space on Earth. The world cannot support eight billion or more inhabitants desiring first world lifestyle. It’s a thing of impossibility. So, what can we do? You got it – stop shopping. Stop wasting resources. Live a normal life.

If the American shopper went on strike, would the world come to an end? Would the corporate profit wheel stop spinning? ‘They’ certainly would inform us the world is on the verge of imploding, that Toys R Us is too big to fail and that we must keep consuming the plastic toys from China…otherwise… Otherwise?

You got it. ‘Otherwise’ means ‘they’ may be forced to reevaluate the insanity of the current system. And who would convey the message. Yes – no one else than YOU!

We are powerful and influential. Why not carefully select the parties we intend to ‘support’ with our hard earned dollars?

We are the ultimate authority that makes the wheel spin. It is the American consumer who largely determines corporate power, profits and growth. It is us who fill the governments coffin with sales tax, value added tax, alcohol tax, tobacco tax, gas tax and so forth.

As an alternative, what if we refused to at least buy useless items, such as Barbie cars, salad shooters, plastic-bag dispensers, microwave omelet cookers, glow-in-the-dark page magnifiers, Christmas-themed file baskets, animal-shaped contact-lens cases, and adhesive-backed wall hooks? You didn’t know these items existed? They do. And they all have one thing in common – they’re made in China.

Why not try my diet just for one week? Aren’t you curious to see what an amazing impact the American consumer can exercise on private and public positions?

The power lies within your wallet. If you keep it shut, you are in charge.…